DESIGN OPTIMIZATION - Getting "the most" out of your design.

Often, strategic design and branding firms are so focused on the strategic part of design development (the "pretty, warm and fuzzy, feel-good" stuff), they fall short on the tactical part (the "cost-to-implement" stuff).

While relevant brand messages and compelling graphics are paramount to the successful marketing of your product, this only goes so far in making your product profitable long term.

Today's savvy brand marketers are recognizing the need to align themselves with two uniquely different types of design firms, one to develop the foundational strategic brand design platform, and one to guard the brand's equity while "optimizing" it long term.

Here's Why...
What may be a sound strategic design solution today may start to lose its overall effectiveness tomorrow. This is because the environment in which a package has to perform is prone to change. Every time consumer influences change, a competitor makes a design or product improvement, your merchandiser makes a new demand for space or price reduction, or new package engineering processes are developed, the environment in which your product has to perform changes.

So good package design is never finished. To compete long term, marketers are retaining tactical design specialists to continually evolve and "optimize" their packaging so they remain relevant in this ever-changing environment.

At BDG, we specialize in "optimization" and evolution of branded packaging design. We help ensure that you continue to get "the most" out of your design and prolong and improve the effectiveness of your brand's strategic message.

Contact Us today to become part of your brand's packaging and product development team.

BDG NAMED JACKS AGENCY OF RECORD.
Jacks Manufacturing, Inc, a 30-year-old company offering one of the largest selections of high quality products for the equine industry, has named BDG (Business Design Group) its graphic design agency of record. Jacks products range from grooming supplies to stall supplies, and from tack equipment to horse clothing.

BDG will be responsible for packaging development from concept through execution and will develop and manage Jacks packaging development schedule. In this role, BDG will also shepherd and guard Jacks brand equity as it relates to brand identity, package design, structural design, and other brand applications.

"BDG was selected as our agency of record because they were proactive in delivering not only optimized design solutions, but an entire design and implementation program that will help to ensure Jacks meets our targeted growth goals. BDG is truly a partner in our business and we look forward to a continued successful relationship," said Steve Balahtsis, Vice President of Jacks Manufacturing, Inc.

BDG (Business Design Group) is a design and branding solutions company, located in Fairfield, Ohio, in the northern hemisphere of Greater Cincinnati.

To learn more about Jacks products, visit them online at jacksmfg.com.

"MATERNITY ALERT"

Background:
Maternity Alert is a product designed to aid in the protection of an expecting mother and her unborn child. The product was designed to inform EMT's and healthcare providers of a trauma victim's pregnant state, in the event that she is unable to communicate.

Scope:
The product was initially developed as a blister carded kit, which held and prominently displayed: 2-Auto Window Alert Stickers, 1-Wallet Medical Information Card, 1-"PREGNANT" Engraved ID Bracelet, and 1-Permanent Marker.

BDG (Business Design Group) was retained after the client was unhappy with the branding, graphic design, and overall packaging direction.

After assessing the existing packaging, BDG determined the following:

1. Graphics lacked consumer appeal and the vibrancy necessary to "alert" care providers
2. Items that made up the product, individually, had minimal consumer appeal
3. Package size was too large to gain retailer acceptance
4. Blister packaging was not an appropriate packaging solution for this product

The new brand elements were then applied consistently to the branded product pieces and a new package design concept was created. By showing the products through in-use photography, the new design focused on the product benefit (enhancing security for the Expecting Mother and her unborn child) vs. the products themselves.

The redesign of the packaging resulted in 4 key benefits:

1. A more appealing brand identity
2. Improved communication of the product benefit
3. Reduced size of the overall package by half, making it more appealing to retailers
4. Substantially reduced the cost of the packaging

Maternity AlertTM Expecting Mother Alert Kit package. Insets show window decal and wallet identification card.

Business Design Group Inc
9053 Le Saint Dr.   Fairfield, OH 45014
Phone: 513-860-9053   Fax: 513-860-9063
Email: bdg@cintiprinters.com